MetriXs

Google Analytics alternative

A simpler, cookieless Google Analytics alternative.

Looking for a Google Analytics alternative? MetriXs gives you the traffic metrics you actually use, visitors, pageviews, sources, geography, and devices, in a dashboard you understand in ten seconds. No cookies, no consent banner, GDPR compliant by design, hosted in the EU. Free plan, paid plans from €6/month.

Start free → MetriXs vs Google Analytics
MetriXs analytics dashboard, a Google Analytics alternative with visitor stats and sources

Why people look for a Google Analytics alternative

Google Analytics is powerful and free, but for most websites it is also more than you need and more than you want to maintain. Three reasons come up again and again when people switch.

MetriXs vs. Google Analytics

MetriXs Google Analytics 4
Cookies None Yes (_ga, _gid, measurement)
Cookie banner required No Yes
Consent management platform Not needed Needed
GDPR posture Compliant by design Compliant with configuration
IP addresses stored No (daily-salted hash) Truncated/stored
Data residency EU (Germany) US by default
Dashboard One screen, real-time Multi-report, configurable
Script size ~4 KB ~50 KB+ (gtag.js)
Price Free plan, paid from €6/mo Free (paid tier $150k+/yr)
Learning curve Minutes Days to weeks

Why people look for a Google Analytics alternative

GDPR and the cookie banner

GA4 sets cookies and needs valid consent before it loads. That means a cookie banner, a consent platform, and a share of visitors who click "reject all" and vanish from your numbers.

Complexity you do not use

GA4 is built for enterprise funnels and ad attribution. Most sites need visitors, pageviews, and sources. The rest is a 40-page report nobody opens.

Ad blockers and sampling

GA’s gtag.js is a common blocklist target, and the free tier samples data at high traffic. A lightweight cookieless script sees more of your real traffic.

How to switch from Google Analytics

Historical data stays in Google Analytics. MetriXs starts collecting from the moment the script is live, so keep GA running in parallel for as long as you want to compare.

01

Create your MetriXs account

Sign up at app.metrixs.eu. The free plan covers 5k pageviews/mo, no credit card.

02

Add your site and verify

Add your domain and verify ownership with a DNS TXT record. No DNS needed for Shopify.

03

Replace the gtag.js snippet

Remove the Google Analytics gtag.js snippet and paste the single MetriXs script tag into your <head>. About 4 KB, no cookies.

04

Drop the cookie banner

With no cookies set, the consent banner can go. Your site is faster and your visitors are not gated by a pop-up.

What about other alternatives?

MetriXs is not the only privacy-first analytics tool. Plausible, Simple Analytics, Umami, and Fathom all take a similar cookieless approach. The differences are in pricing model, feature set, and where they are hosted. MetriXs stands out with flat per-site pricing (not pageview-tiered), a real free tier, and team workspaces included in every plan.

vs Plausiblevs Simple Analyticsvs Google AnalyticsSee all comparisons →

Switch from Google Analytics today

Free plan, no credit card. Replace gtag.js with one ~4 KB script tag and drop the cookie banner. Your dashboard is live in minutes.

Start free trial →

Frequently asked questions

Why switch away from Google Analytics?
The most common reasons are GDPR compliance (GA sets cookies and requires a consent banner), complexity (GA4 has a steep learning curve and reports most people never use), and accuracy lost to ad blockers and "reject all" consent. A simpler, cookieless tool gives you the numbers that matter without the legal and UX overhead.
Is MetriXs a free Google Analytics alternative?
Yes. MetriXs has a free-forever plan (1 website, 5k pageviews/month, 1 month retention) with no credit card. Paid plans start at €6/month. You can run a small site on the free plan indefinitely.
How do I migrate from Google Analytics to MetriXs?
Remove the gtag.js snippet from your site, paste the single MetriXs script tag into your <head>, and verify your site. Your dashboard is live immediately. There is no banner to configure and no consent platform to install. Historical GA data stays in GA; MetriXs starts collecting from the moment the script is live.
What metrics do I lose by leaving Google Analytics?
For most sites, none that matter. MetriXs covers visitors, pageviews, sources, geography, devices, bounce rate, session duration, and pages per visit. What you lose is cross-site user tracking and demographic modelling, which most small and medium businesses do not use anyway.
Does MetriXs work for Shopify stores too?
Yes. MetriXs has a dedicated Shopify app with one-click install, revenue tracking, a conversion funnel, and top products. See /shopify for the Shopify setup, which needs no DNS verification and no theme editing.
Is MetriXs GDPR compliant where Google Analytics is not?
MetriXs sets no cookies and stores no personal data, so no consent banner is required and no DPA complexity around IP storage. Google Analytics can be operated in a GDPR-compliant way, but it requires a consent banner, valid opt-in, and ongoing configuration. MetriXs is compliant by architecture.

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