MetriXs vs
Google Analytics
GA is free, but it cookies your visitors, hosts data in the US, and demands a consent banner plus legal review. MetriXs is cookieless, EU-hosted, and GDPR-clean out of the box, free tier, paid from €6/mo.
No cookies, no consent banner
GA sets cookies and tracks identifiers, so EU/UK visitors must see a consent banner before the script loads, which hurts conversions and loses data when visitors reject. MetriXs is cookieless, so no banner is required under GDPR/ePrivacy.
GDPR-clean by design
GA4 transfers data to US servers and requires legal scaffolding (SCCs, DPA review, consent mode). MetriXs never stores personal data, keeps everything in the EU, and needs no DPO review.
A dashboard you can read in a minute
GA buries you in 100+ reports. MetriXs shows the metrics that matter, visitors, sources, pages, devices, locations, on a single real-time screen. No training required.
Your data, not Google’s
GA processes your visitors’ data for Google. MetriXs keeps it in the EU, deletes it on a schedule you control, and never builds a profile of an individual.
Side-by-side
Google Analytics 4 is free. Cookie banner mandatory in EU/UK; US-hosted by default.
| MetriXs | Google Analytics | |
|---|---|---|
| Pageview allowance | 5k–500k (by plan) | Unlimited |
| Cookies | None | Yes (_ga, _gid, measurement) |
| Where data is hosted | EU (Germany) | US servers |
| Setup time | 2 min, one script tag | Hours (events, consent, filters) |
| Dashboard | One screen, 6 core metrics | 100+ reports, complex |
| Learning curve | Minutes | Days to weeks |
| Real-time view | Live, built-in | Limited real-time report |
| Data retention | 1–24 months (you choose) | 14 months max (user data) |
| Data ownership | Yours, hosted in EU | Google processes it |
| Bot filtering | Built-in | Basic |
| Google Ads / BigQuery / Looker | No | Yes |
| Script size | ~4 KB | ~50 KB+ (gtag.js) |
GA is free and extremely powerful for ad-driven, cross-device attribution. If you genuinely need that integration depth (Google Ads, BigQuery, Looker Studio), stay on GA. If you want simple, private, EU-hosted analytics without a consent banner, MetriXs is the move.
Switch from Google Analytics
No cookies. No consent banner. No US data transfer. One script tag.
Start free trial →Frequently asked questions
- Is MetriXs a free Google Analytics alternative?
- Yes. MetriXs has a free-forever plan (1 website, 5k pageviews/month, 1 month retention) with no credit card. Paid plans start at €6/month. You can run a small site on the free plan indefinitely, which GA does not offer in the privacy-first way.
- Do I need a cookie banner with Google Analytics?
- Yes. GA4 sets cookies and uses identifiers, so in the EU/UK you must show a consent banner and get valid opt-in before the script loads. MetriXs sets no cookies and stores no personal data, so no consent banner is needed.
- How do I migrate from Google Analytics to MetriXs?
- Remove the gtag.js snippet from your site, paste the single MetriXs script tag into your <head>, and verify your site. Your dashboard is live immediately. Historical GA data stays in GA; MetriXs starts collecting from the moment the script is live. You can run both in parallel for as long as you want to compare.
- What do I lose by leaving Google Analytics?
- For most sites, none of the metrics that matter. MetriXs covers visitors, pageviews, sources, geography, devices, bounce rate, and session duration. What you lose is cross-site user tracking, demographic modelling, and deep Google Ads/BigQuery/Looker integration, which most small and medium businesses do not use.
- Is Google Analytics GDPR compliant?
- GA can be operated in a GDPR-compliant way, but it requires a consent banner, valid opt-in before the script loads, consent mode configuration, and a legal review of US data transfers (SCCs). MetriXs is compliant by architecture: no cookies, no personal data, EU-hosted, no consent banner needed.