Blog
Guides on cookieless, privacy-first analytics.
Practical guides on cookieless tracking, GDPR compliance, and switching away from Google Analytics.
Do you need a cookie banner for Google Analytics?
Yes, in the EU and UK. Google Analytics sets cookies, so the ePrivacy Directive requires consent before it loads. Here is what that means and how a cookieless tool removes the banner entirely.
Cookieless tracking: how it works and why it is GDPR-safe
How cookieless analytics identifies visitors without cookies, using a daily-salted hash, and why that falls outside the GDPR consent requirement. With the exact mechanism MetriXs uses.
How to choose a Google Analytics alternative in 2026
A practical guide to switching off Google Analytics: what to keep, what you lose, and a side-by-side of the main privacy-first alternatives (Plausible, Fathom, Umami, Matomo, Simple Analytics, MetriXs).
Lightweight analytics scripts compared, under 5 KB
The privacy-first analytics trackers are all small, under 5 KB. Plausible under 1 KB, Fathom under 2 KB, MetriXs around 4 KB. Here is why script size matters for your Core Web Vitals.
GDPR-compliant analytics: what to look for
A practical checklist for choosing a GDPR-compliant analytics tool: no cookies, no IP stored, EU data residency, a signed DPA, retention limits, and a public subprocessor list.
Shopify analytics without cookies: a privacy-first setup
How to run cookieless analytics on Shopify: storefront tracking with no consent banner, and checkout commerce events via a Shopify web pixel (consent-gated in EU/UK). One-click install.