Blog
Guides on cookieless, privacy-first analytics.
Practical guides on cookieless tracking, GDPR compliance, and switching away from Google Analytics.
GDPR-compliant WordPress analytics, no cookie banner
The five criteria for cookie-banner-free analytics on WordPress, the 2026 legal situation, and how the official MetriXs plugin gets set up in minutes.
Calculate your consent loss: how much revenue your analytics never sees
Turn your consent gap into a euro figure: the formula, a worked example, and the three numbers you need. Quantify exactly how much revenue your cookie banner removes from your reports.
Google Analytics and GDPR: legal risks and alternatives in 2026
Is Google Analytics still GDPR-compliant in 2026? German court rulings, cookie consent requirements, consent-related data loss, and the privacy-friendly alternatives compared.
How to track conversions without cookies: forms, signups and sales
Measure form submissions, signups and sales without cookies. A practical guide to cookieless conversion tracking, attribution and privacy with MetriXs.
The 6 best EU web analytics tools in 2026 (privacy-first and cookieless)
A detailed comparison of the 6 best EU-hosted web analytics tools in 2026. Features, privacy compliance, e-commerce support, script weight, and pricing compared.
Cookie banner data loss: how the consent gap hides 40% of your traffic
Cookie banners hide between 30% and 60% of real website traffic in Europe. Discover why this consent gap happens, how it distorts core business metrics, and how to recover complete visibility.
WordPress analytics without a cookie banner: complete setup guide
Track WordPress and WooCommerce visitors without cookies, cookie banners, or heavy plugins. How to install the official MX Cookieless Analytics plugin and measure 100% of your traffic.
Analytics MCP server: ask Claude or ChatGPT about your traffic
Connect your AI assistant to your analytics over MCP. Ask about visitors, sources, funnels and revenue in plain language. Read-only, one site per connection, EU-hosted.
Generative Engine Optimization: how to make your site AI-readable
What GEO means in practice: crawler access, server-rendered text, extractable structure, and llms.txt. The deterministic 20-minute checklist.
Is ChatGPT recommending your business? How to measure AI referrals
AI assistants send real visitors. How AI referral traffic works, why crawler access decides whether you are findable, and how a GEO audit turns that into a checklist.
Do you need a cookie banner for Google Analytics?
Yes, in the EU and UK. Google Analytics sets cookies, so the ePrivacy Directive requires consent before it loads. Here is what that means and how a cookieless tool removes the banner entirely.
Cookieless tracking: how it works and why it is GDPR-safe
How cookieless analytics identifies visitors without cookies, using a daily-salted hash, and why that falls outside the GDPR consent requirement. With the exact mechanism MetriXs uses.
How to choose a Google Analytics alternative in 2026
A practical guide to switching off Google Analytics: what to keep, what you lose, and a side-by-side of the main privacy-first alternatives (Plausible, Fathom, Umami, Matomo, Simple Analytics, MetriXs).
Lightweight analytics scripts compared, under 5 KB
The privacy-first analytics trackers are all small, under 5 KB. Plausible under 1 KB, Fathom under 2 KB, MetriXs around 4 KB. Here is why script size matters for your Core Web Vitals.
GDPR-compliant analytics: what to look for
A practical checklist for choosing a GDPR-compliant analytics tool: no cookies, no IP stored, EU data residency, a signed DPA, retention limits, and a public subprocessor list.
Shopify analytics without cookies: a privacy-first setup
How to run cookieless analytics on Shopify: storefront tracking with no consent banner, and checkout commerce events via a Shopify web pixel (consent-gated in EU/UK). One-click install.